05 5 / 2012
Business storytelling is more than a ‘Unique Value Proposition’ told on an elevator. It goes beyond giving an entertaining PowerPoint presentation. Your business story is made up of every action you take. The better you know your story, the easier it is to actively embody it.
I like this very quick read by colleague David Vanadia about business storytelling because of several key reminders:You are ALWAYS telling a story as you go about your business. Your business ‘story’ is greater than your ‘About Page’ or a slick PPT. Focus on emotion — people remember how you make them feel, not think.
It’s easy to get tunnel-focused on a particular story or one particular story application (marketing) in business. Step back and keep your eye on the bigger story picture as David so eloquently says in this post.
See on mercycorpsnw.org
02 5 / 2012
02 5 / 2012
30 4 / 2012
Indiana Unversity, Kelley School of Business, MBA
Marketing/Finance Double Major | Business Analysis Major | Brand Management Concentration
1985 – 1986
Indiana Unversity, Kelley School of Business, BS cum laude
Business Analysis Major, Management & Statistics Concentration
1981 – 1984
BS, cum laude
22 4 / 2012