07 9 / 2013

07 9 / 2013

07 9 / 2013

Prof. Victor Lamme - Neurensics and University of Amsterdam from Frank Schurink on Vimeo.

Victor Lamme is leading in a new science and its use in marketing. He address what is and has happened since last year.

07 9 / 2013

See on Scoop.it - marketing Guider


April Lougheed's insight:

Creating experiences to build brands.


See on verilliance.com

07 9 / 2013

Clean, no-hype explanation of neuroscience.  It’s another piece in the marketing puzzle.  Inference but not black and white.

Peter Pynta & Richard Silberstein - Neuro Insights (by scribemedia)

07 9 / 2013

See on Scoop.it - marketing Guider

Nielsen & Neurofocus offer consumer research to measure message response using brainwave analysis to understand emotional engagement & consumer thought.

April Lougheed's insight:

If Nielsen is in it … you know it works.


See on nielsen.com

06 9 / 2013

Measuring the full impact of digital capital < article link
Although largely uncounted, intangible digital assets may hold an important key to understanding competition and growth in the Internet era.

Measuring the full impact of digital capital < article link

Although largely uncounted, intangible digital assets may hold an important key to understanding competition and growth in the Internet era.

05 9 / 2013

See on Scoop.it - marketing Guider

Pete Etchells, Molly Crockett, Nathalia Gjersoe and Chris Chambers: Welcome to Head Quarters, the Guardian’s new centre of operations for psychology

April Lougheed's insight:

The topic of consumer psychology continues to gain steam.


See on theguardian.com

04 9 / 2013

03 9 / 2013